Treat the profile as a customer-facing business record. Every category, hour, service and link should be accurate enough that a person can act without needing to correct the details by phone.
The short version
- Use the real trading name and most accurate primary category.
- Keep service areas and hours current.
- Upload original business photos rather than generic imagery.
- Ask for honest reviews without incentives or scripted wording.
Ownership and identity
Confirm the correct listing and owner access before editing. Remove former agencies or staff who no longer need control, and keep at least one secure business-owned administrator.
- Correct business name
- Verified owner access
- No unresolved duplicate
- Business-owned recovery method
Category, services and description
Choose the category that best describes the core business, then add only relevant secondary categories. Write services in customer language and describe the business without promotional clutter, links or claims that cannot be verified.
Location, service area and hours
Represent the real operating model. Service-area businesses should not display an address when customers are not served there, and virtual offices should not be used to manufacture local presence. Check special hours before public holidays.
Photos, reviews and customer questions
Use current, original images of the team, work, premises or service process. Give satisfied customers a direct review link, but do not offer incentives or ask for a prescribed positive statement. Respond professionally and protect customer privacy.
- Logo and cover image
- Team or premises
- Completed work where permission exists
- Review request link
- Response guidelines
- Question and answer ownership
Links and measurement
Point the website or appointment action to the most relevant live page. Add campaign parameters where appropriate, verify that the destination works on mobile and keep the profile details consistent with the website.
Relevant DigitalShift services
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